If you are looking for free ways to promote your website or online business then article marketing is definitely the way. The internet is comprised of many pages of information, and people are searching for the information they want using keywords. If you can learn to enjoy writing good content that is helpful to others then you can make money online.
Depending on your niche of article topic, you will want to find websites, blogs and directories that you can submit your original work to. You do not want to plagerize the work of others or use spun/auto-generated content because no one will want to share your pages or buy your products.
If you have a blog then you can still benefit from submitting new articles to other directories every once awhile to target more competitive search phrases and generate traffic. You will also receive backlinks that will improve your website's search engine ranking.
You want to be sure that the article directories you are submitting your work to publish links without the NoFollow attribute. In otherwords, if the webmaster has decided to keep all the link juice to themselves then he or she will add a special tag to his outbound links to prevent search engines from giving you the credit.
There are several ways you can detect the nofollow attribute. If you are using Mozilla Firefox, you can highlight the link and right-click. Select "View Selection Source" and see if you can find the tag: rel="nofollow"
You can also download plugins for your browser that will highlight NoFollow links. If not, just view the source code of the website you are on and search for the links to find the html code.
If the link has the attribute "rel="external" you are ok and are getting the credit for your backlinks. ,You still get some benefit to having nofollow backlinks, but not as much as a dofollow. This is an important thing to consider when leaving comments on blogs, submitting articles and promoting your link on directories.
Here are a few of the best article directories that allow DoFollow backlinks:
ReadEZArchive.com - DoFollow Articles, Profiles and Comments
If you would like to add your DoFollow article directory to our list, feel free to leave a comment or contact us.
Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.
So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company's internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.
If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Timing is essential, that's an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.
To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.
1) Invest in good advertising with search engines
Google's Adwords and Yahoo's Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.
You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo's advertising.
2) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company's name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
4) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
5) Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
7) Lastly, Offer newsletters.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
When you market online it is very important to remember 3 things. Have a warm expanding market, which wants and needs what you have to offer. Secondly make sure that your product or service will solve their needs and greatly benefit them. Thirdly have powerful marketing methods to show them what you have. Lastly and most importantly you need a killer sales page to close your sales.
Many people neglect to put the necessary effort into their sales pages and suffer the consequences of low or nonexistent sales. Sales pages are the heart of your business and without a good one even the hottest product cannot get sold. Here are some tips to get you started:
Learn from the masters - look at sales pages written by master copywriters like Joe Vitale and other professional copywriters. Just look up the 1st ten websites that come up on Google when you type in copywriters and see how these sales pages are set up and written. Use their ideas and note how they plan the sales page, never copy and paste, as this will get you into a lot of trouble.
Understand the 3 P's of Copywriting
a. Make it personal
b. Make it precise and streamlined
c. Make it persuasive
Tailor your layout to your product or service. There are many different layouts that you will be able to use. Basically your sales page will be in 3 parts.
d. The first will be bringing to your reader attention, the problem and emphasizing it.
e. Secondly you will be presenting your product or service, and showing your reader how it will help them and resolve their problems with benefits etc.
f. Conclusion: This will include the call for action, and a guarantee etc.
Work on headlines first and then sub headlines, lastly fill in the details. Remember your headline is your salesman. The headline will attract your reader and make them sit up and take notice. Your sub headlines must also attract attention and draw your reader into the actual sales copy.
Make sure you have an iron clad guarantee. This encourages your potential buyer to have trust in you and be more inclined to buy.
It takes a little time to perfect the art of copywriting, and every professional copywriter will tell you that no sales page is ever set in stone. Sometimes just a word or two will increase sales.
Split testing: This is a very necessary part of getting your sales copy to produce the highest sales conversions. Here are some steps to do this:
Make 2 sales pages for the same product or service
Make them slightly different
Track both of them carefully
Drive targeted traffic to both pages.
Monitor and note, which one is bringing in the sales.
Use the one with the highest sales conversion
Avoid these mistakes:
1. Too much hype
2. Poor presentation
3. Using features instead of benefits
These are just a few pointers to help you make a start. Remember to think as a buyer and not a seller. If your page cannot convince you to buy the product or service then it certainly will not convince your reader.
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There are all sorts of ways to initiate a viral marketing campaign that brings targeted traffic straight to you, but one of the best is through the use of free ebooks.
A viral marketing ebook is something that can be distributed to numerous people with relative ease. With each new person that receives one of your free ebooks, you gain an opportunity to make a profit from your products and services or from an affiliate's products or services.
There are three major components that are necessary to creating a viral marketing campaign that works:
There are many ebook writers who charge for their creation. It's common practice. But the fact is, charging for ebooks is not the best way to achieve wide distribution. People love items that are free or discounted. By offering free ebooks, you ensure a wide distribution for your campaign. If you allow the books to be redistributed or rebranded, you practically guarantee more targeted traffic, and in turn, more profit for you.
The quality of your free ebooks is important. Readers aren't impressed with spelling and grammar errors. In fact, such problems may cause the reader to stop reading altogether, or worse, create distrust in the products and services that are mentioned. If the ebook isn't professional, your targeted traffic won't take you seriously.
In addition to avoiding content errors, you will also want to make sure that any affiliate links that are featured within the free ebooks are somehow relevant to the content and title of the ebooks. For example, you don't want to be discussing a subject like dog walking and then thrown in a random link for a domain registration services. It is much better to weave the affiliate link into your writing so that its appearance seems natural. Readers will respond to this much faster than they would to a high pressured and sloppy sales technique.
If you want to make sure that you get the maximum return possible on your viral marketing campaign, you will need to get the rebranding balance just right in your free ebooks. The best way to do this is by making sure that the links are for your own products or for products that you have resale rights to. You can also use links that are for 2-tier affiliate programs, ensuring that you collect the second tier commission when a rebrander makes a sale.
When done properly, using a viral marketing campaign that centers around free ebooks can bring you the targeted traffic you need. You will make profit time and time again, with very little effort on your part.
Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.