Thursday, February 21, 2019
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Would You Like To Go Global With Your Business? PDF Print E-mail

According to the latest comScore study "The fact that more than three-quarters of the traffic to Google, Yahoo and Microsoft is now coming from outside of the U.S. is indicative of what a truly global medium the Internet has become." International visitors represent 79.8 percent of total traffic from Google, one of the most popular search engines in the US.
The means that there is a huge opportunity out there waiting for businesses whose focus can be turned to other countries other than US.

If your business provides services which can be provided online anywhere in the world, here are some of the points you have to keep in mind:

1. Marketing strategies should take into account the culture and preferences of the customers

2. Correspondence with your prospective customers
Methods of payment and currency conversion

3. Do your market research. Hire a marketing company to research on the target market or get data from secondary sources. The US government publishes a guide to each country and there are many handbooks available or you can even search on the Internet for relevant information

4. Keep in mind the spam and privacy policies in different countries

5. Currency conversion rates have to be updated regularly if you have a multi-currency site

6. The various methods of marketing strategies to be adopted and in the right mix

7. The quality of the product or service that you have to offer, the choice of products or services offered for sale, after-sales service and customer service

8. Selection of the various ways in which you can get your product across to the end customers. Services can be offered online but if it is a product, there must be a plan to transport and distribute the product.

Advantages of going global:

-Your online traffic increases
-Foreign search engines visit your site
-Increase in your customer base
-The skills that you would acquire are many
-Hosting a dot com site is cheaper than hosting a regional one


According to survey, more and more companies are going global. A true example of this kind of company in US is Coca Cola.

The share of US corporate profits coming from foreign operations has jumped from a mere 5 percent a couple of decades ago to around 30 percent and increasing. One of the more common mistakes companies make is the "one size fits all" assumption. But this is a learning curve and they will be richer in experience as time goes by. Going global is truly the way to go at a time when countries are opening up and the world has become without any boundaries due to the emerging sophistication of technology.

Catherine is an entrepreneur and recruiter. She is also a Google Adwords professional and the CEO of a global freelancing site called Servlance. Servlance caters to freelancers and firms selling business services globally.

Tags: business | global | internet | marketing strategies | online business | search engines | technology | traffic

Steps to Becoming a freelance webmaster PDF Print E-mail

For some people, going freelance is the best way to start up a new career. And why not? By becoming a freelancer, you dont have only one boss, you don't have restricted working hours and schedule, and you won't even have dress up and go to the office because you can earn money by working inside the confines of your own abode. 
One of the industries wherein freelancing is highly in demand is being a webmaster. With the help of the Internet, more and more webmasters are given opportunities to find livelihood and projects. Delving into design and web developing as a professional and even as a part timer will require a certain amount of planning and preparation. If you are a webmaster or if you have background in web developing and you would want to work as a freelancer, here are some of the things you might want to consider. 
1. Consider working on your own site. By now, you should be working on your own site because it is your shop front where people and potential clients would be looking at. As much as possible, your site should be free of errors and mistakes both in the code and the copy. 
It should also be cross-browser compatible, easy to use, readable and at least formal or professional looking. If you already have a personal site, don't use to promote your services as a web designer. It is best of you create or build a new site with a different domain dedicated in promoting your services as a web master or designer. 
2. Start building your portfolio. Since you will promote your services virtually, it is advisable that you come up with a portfolio that will showcase the best of your work. If you are just a beginner in the world of freelance web designing, most freelance webmasters will suggest that you offer your services for free to voluntary groups that don't have a site yet. 
You can also build sites for your friends, relatives, and family members. By doing this, you can promote your services and talent to those who visit their sites. 
3. Sell your portfolio. Aside from building good and reputable portfolio, you should do everything you can to build up your portfolio. By doing this, you can showcase you work while you gain experience in building sites. 
4. Expect and accept that profit is some way off this early. Being a freelance webmaster can help you earn a lot that is if you already have a stable and steady list of clients and a reputation in the field. Since you are just starting, don't expect that projects will be rushing in this early. You are lucky if you get your paying clients this early. For the meantime, just continue building sites and who knows, potential clients will be inquiring about your services soon?
5. Keep a day job. Since you are just starting your career in the world of freelance web design, it is wise to keep a day just to sustain your financial needs. Although it may mean that you have to work double time, don't worry because it will pay off soon as you get a paying client. If you can keep a day job and still maintain doing your freelance stint, then it will be better because freelance work by nature is unpredictable. 
If you don't get clients, giving up a regular pay check will only make your financial constraint worse. Even if you already have paying clients, it will still be a wise decision to keep a day job because it is ca safe fallback once you don't develop a steady stream of income from part-time web developing. It is also advisable to use the early payments you have earned in doing freelance web design in other projects or by keeping it in a bank so you can use some of it when emergency comes.

Tags: clients | freelance | freelancer | leads | planning | portfolio | programmer | site | web designer | webmaster | website design

How to start an online business PDF Print E-mail


Within this article today on how to start an online business, we will look at what must be done to succeed online.  This formula is very simple and one that people do not pay enough attention to.  By explaining what to look for online, this will be a good way for you to learn how to start an online business.  
When you'll are looking at how to start an online business, you'll first want to look at a particular field which you are interested in.  You'll want to see whether or not there is a great deal of competition out there because this could affect your decision to get into that particular field.  When you are deciding to start an online business, you usually want to look for a field in which there is less competition so that you can come in with cheap but effective marketing and dominate that niche.  It is often easier to be a big fish in a small pond rather than a small fish in a big pond.  There are many different ways that you can make money on a website in this article will show you a couple of those different ways.  You can decide to sell products online which you can find through wholesale distributors.  You are able to advertise on your website and sell advertising using programs such as Google's Adsense. You can even sell your products through storefronts at either Yahoo, eBay, or Amazon websites. 

The Main Ways entreprenuers make money using the internet:

  1. Selling Products (Digital Downloads included)
  2. Selling Advertising Space (Pay-per-click and Affiliate Sales too)
  3. Selling Memberships to content and pages
  4. Selling Affiliate Products (Earning Commission)
  5. Selling Services


As you can see, the internet is mainly a tool for selling. This is because the web is an opportunity to communicate your business and services to potential customers. Your website is only half of the equation. Getting the visitors to see your online billboard is the most important part! No matter what, you have to continue to advertise your online business.

Another key when you are looking at how to start an online business, is to make sure that you are continually testing and retesting your website.  Once you design your website, you cannot sit back and wait for the sales to comment.  You want to test and retest the difference ways in which you have your pages and website built to make sure that you are taking advantage of the traffic coming into your website.  If you do not do this, you are leaving money on the table. Online-Business-opportunities 
The final key when looking at how to start an online business is how you decide to market your website.  There are many companies which you are able to buy traffic from at a very cheap price and this can be a good way to supplement your natural search engine traffic.  The way to build natural search engine traffic is through content and developing back links.  Back links are links from other websites to yours so that when search engine search bots are indexing webpages, they will find the links to your web site and index your pages.

The more content and links you can have relevant to your niche the better!

If you work on finding and underserved niche, it is easier to pay for traffic bought from Internet marketing firms as well as move your way up in the natural search engine pages.  You want to make sure that you are developing both a good site and its contents of the people will want to read what they find and then continually return to your website.  This is a simple formula in your search on how to start an online business.

Tags: advantage | business formula | business owners | clients | effective marketing | internet marketing firms | niche | succeed online | traffic

Diversity in Leadership PDF Print E-mail

Professor Bhiku Pareskh, from the Centre for the Study of Democracy at the University of Westminster once said:

Diversity is a fact of modern life. It is an unavoidable fact of life because not all differences can be rationally and conclusively resolve. It is also an important source of moral, economic and social energy. It brings together different ways of looking at life and therefore enables us to learn from others and deepen our insights into human life.

Coming from a country where there is a population of 1.5 million, from Christianity, Islam, Hinduism, Shango and all the mixes in between with as many permutations of ethnicity possible, I must admit, diversity was a hard concept for me to grasp! I had to ask- what is diversity? This reminds me of filling out the boxes at the end of an enrolment form as I always wonder why there is not a box for those who have to figure out whether they are BC, BA, AB, who simply identify themselves as H for human!

So when did this term become so popular? The simple answer for me sometime when economics began to make it viable. Cynical? Well, perhaps a little. After all there have been government mandates on Equal Opportunities, quotas and the like. And why has the business sector embraced diversity? One could delve into recent research showing that 80% of 140 UK organisations view the development of diversity as a key contributor to their overall business success. Direct benefits include better recruitment, improved understanding of markets and communities, increased retention, enhanced reputation to cite a few.
Organisations in the voluntary and public sectors may be more focussed on fairness and justice as motivating factors for embracing diversity, consistent with their beliefs and values.
Whichever way organisations and companies broach the subject, simply having policies in place is not sufficient to ensure successful implementation. It is indeed, the depth of integration into any strategy that produces success.

So how does Leadership fit into the diversity agenda?

Leadership is quite simply critical in taking forward the diversity agenda. Leaders need to know how to manage and create culture, along with setting strategy for the future that incorporates a diverse workforce for the benefits of individuals and the organisations key objectives. To have positive performance outcomes of diversity in Leadership, one needs leaders who:
Are skilled in communicating with and coordinating among members of diverse teams
Are good at dealing with group process issues ie. Problem solving and communicating without prejudice
Can build on teams creativity and innovation, even if it does not look like anything to which we are traditionally accustomed.

To gain value from diversity in leadership requires a sustained, systematic approach and long-term commitment. Success is further facilitated by a perspective that considers diversity to be an opportunity for everyone: an opportunity to learn from each other how better to accomplish great achievements.

Marcia Granger MCC Leadership Coach helps those in new leadership positions create the perfect work/life balance. Find out how having the right Leadership tips and tools can change your life at

Tags: business | business sector | communicating | diversity | diversity agenda | equal opportunities | leadership | marcia granger | organizations

Business Excellence: Its in the Eye of the Beholder PDF Print E-mail

At a recent forum the panel the discussion was around programs that lead an organization to excellence. The most consistent views seemed to suggest that few programs on their own will achieve excellence. There needs to be an overall strategy moving an organization towards excellence. Nothing occurs overnight and each piece of the puzzle has its own pitfalls.

Looking at the Ford Motor Company, as an example. They have implemented almost every business improvement or business excellence strategy possible and they recently posted losses of about $12 BILLION. Clearly, the strategies they have implemented (TQM, TPS, JIT, Lean, Six Sigma, TOC, and probably more) as well as new IT systems that have been installed, have not led to business excellence.

I have seen companies get results from each strategy individually but few have had breakthrough results. Each strategy has usually only focused on one aspect of the business, mostly process. Yes, Lean is moving into the office but it is still process. It is now about shuffling paper faster and more efficiently. Big deal. ERP systems moved companies to think in terms of processes and attempted to break functional silos, but ERPs are transactional systems that move companies forward incrementally, by creating piecemeal savings. Yes in a F50 the numbers are large but relatively speaking they are incremental. People in the business require new skill sets and ROIs are hardly ever equal to those planned or projected by the IT departments and consultants! Been there seen that.

GE is often mentioned as an outstanding organization. Business owners and managers often mention GEs success and Six Sigma in the same breath. What they fail to realize is Six Sigma was part of an overall plan. Some GE companies only started on their road to excellence and using Six Sigma after many years had been spent re organizing, redesigning, re hiring and focusing the business in minute detail. Six Sigma was not the cause and final end result of their improvement, nor their excellence!

Over the past few years I have been working with companies to achieve their strategies. What this has meant is looking at business in a holistic manner and making sure each piece of a strategic plan is budgeted for and is executed to achieve the desired results, or better. Essentially companies realize that no matter what happens in their strategic planning sessions they are not realizing the results they would like to see. Yes, one can just imagine FORD executives saying" OK guys we are going to drop $12 Billion this next year!

What this means is companies needs to improve their performance in a multitude of areas. This can be done without a name brand process, or a software package. To reiterate, it is not about ERPs, CRMs, Lean, Six Sigma, TQM, or anything else you can think of. Sure you may add one later but that is not the reason for success, although it probably will assist in reinforcing the changes that are made along the way.

The key to excellence in performance is rather simple; It is not easy but it is simple.
1. Have a great strategy.
2. Surround yourself with people who believe in the strategy.
3. Aggressively execute the strategy.
4. Measure your results along the way.
5. Celebrate your successes

This very simple strategy is often scoffed at as not possibly being able to work. The reasons for chuckles are typically; my business is too complex, we are different, and you dont understand my business, I am sure you have all heard these and more, yet this process has never failed. Its tried and tested. Everything else clouds your vision and makes things seem more complex than they really are.

There are, however, any number of small, middle market, and transitional businesses who have grown 3 - 5x their revenue using this very simple strategy. Again, the simplicity should not overshadow the difficulty of actually implementing it. It is tough. People are the issue. Its about challenging paradigms. Moving through false assumptions and mental models which may have become ingrained over many years.

So how do you get this right? Get your top team together. For a session with a difference. Develop that strategy that everybody can support from the get-go. Start with assessing and analyzing the things you do well and the things in which you are challenged. Be rigorous and hide nothing. Your failures reversed could just propel you to success. Failures are an indication of trying new things and just not having figured out all the kinks. Develop working guidelines for achieving success when implementing new approaches. Ensure these are in line with your companies values. This step is all too often overlooked and very quickly leads to discontent and resulting failure.

Next step is letting each team member developing process based, or even functional based priorities for the year. Present these to the group with the rationale as to their inclusion. Once they are all up there select no more than ten as the major objectives for the organization. This is not as simple as it sounds, mind you. A good facilitator will certainly help.

List those top ten objectives. Determine the metrics of success. Define monthly targets. Determine how to get the data in a format to present to your group and the company to show success.

This will be the basis of a monthly review. You will be visiting the exceptions in detail and celebrating successes. This will be the cornerstone of achieving strategic success and corporate excellence. Focused monthly review session based on the top ten objectives will place you squarely on the path to success and excellence.

Like I said, simple. Not easy.

Graeme Nichol Arcturus Advisors ( with business leaders and their teams to close the gap between great strategies and mediocre results. (Newsletter This e-mail address is being protected from spambots. You need JavaScript enabled to view it )

Tags: business excellence | celebration | challenges | great strategy | monthly review | traditional business


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